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If you’re a blogger and have been near Twitter lately, you have probably heard by now that the Federal Trade Commission has amended its regulations on deceptive advertising [PDF], and that these amendments target bloggers who endorse and/or review products. Here is an overview of the FTC’s authority and an outline of the changes to the regulation.

The FTC and Its Authority

Under the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. §§ 41-58, the Federal Trade Commission can, inter alia, (a) prevent unfair methods of competition, and unfair or deceptive acts or practices in or affecting commerce; (b) seek monetary redress and other relief for conduct injurious to consumers; (c) prescribe trade regulation rules defining with specificity acts or practices that are unfair or deceptive, and establishing requirements designed to prevent such acts or practices; (d) conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce; and (e) make reports and legislative recommendations to Congress.

The New Guidelines

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